Where Strategy, Communications and Storytelling Meet

18th & Prairie is a boutique communications and media firm built for the world of soccer. We help federations, clubs, leagues, and brands earn credibility, shape perception, and connect with fans in the uniquely complex U.S. soccer landscape. With deep relationships across the sport and a strategic, hands-on approach, we deliver messaging, media, and storytelling that drives real results.

We’re 18th and Prairie

Named for the Chicago crossroads where American soccer leadership took shape, 18th and Prairie Soccer Strategies is a boutique communications, media and content firm trusted by the people and organizations moving the world’s game forward in the United States.

Our collection of soccer experts has spent more than 25 years working with federations, leagues, clubs, media, broadcasters, and brands to help shape the sport and tell its story.

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We know how soccer in America works

and how to connect with those who shape it, cover it, and care about it.

We specialize in strategic communications, media relations, creative storytelling, content development and fan engagement – with unmatched expertise in the nuance of the American soccer landscape.

We help clients create strategic communication plans

From planning major announcements to handling sensitive issues, developing long-term media and brand positioning to executing short-term campaign moments and events.

We offer a level of access and understanding traditional firms simply can’t provide. 

With deep and meaningful relationships across the sport, from journalists and creators to executives and decision-makers.

About Neil Buethe

Neil Buethe is a veteran communications and content strategist with more than two decades of experience helping global sports federations, clubs, teams and other organizations shape and enhance their public perception and elevate their visibility and relevance on the world stage.

As Chief Communications Officer for the U.S. Soccer Federation for more than 20+ years, Buethe served as the organization’s primary spokesperson and led a multi-disciplinary team that oversaw communications and content development for all 27 National Teams, including the senior Men’s and Women’s National Teams, 16 Youth National Teams, and nine Extended National Teams.

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